Given the Pacific Northwest’s reputation for guzzling coffee, Andie Williams, 25, should have no trouble finding clients for her new Chehalis business, SmileyG Teeth Whitening.
Williams moved to the Twin Cities from Pocatello, Idaho, in January after her husband Ethan got a job in Chehalis for Northwest Farm Credit Services. The two also have an 8-month-old daughter named Gwendolyn.
Inspired by a cousin in Idaho, a dental hygienist who saw a need for teeth whitening beyond dental offices and take-home teeth whitening kits, Williams opened her new clinic last month.
“(My cousin) started this whole new approach to teeth whitening where it’s in a more spa-type setting,” Williams said. “It’s a quick and effective way to get your teeth whitened.”
Aside from being able to avoid the dentist’s office, her clinic helps people save time as take-home teeth whitening kits can take weeks to produce results, she said. Clients at SmileyG only have to go once a month for around one hour at a time to see results, according to Williams.
The process employed by Williams involves applying a 16% hydrogen peroxide gel to each tooth and accelerating the whitening with blue LED light.
“You do three to four 20-minute rounds under the light with the gel on your teeth. Those rounds are done one after another with a rinse in between each round,” Williams said, later adding, “I’ve had people that have whitened up to 10 shades whiter just after being here just over an hour for a single session.”
Seeing as she only does teeth whitening, no special license was needed to get started in this business, but Williams was trained and certified by her cousin to be able to safely apply the 16% hydrogen peroxide gel.
“The main concern is the gel can’t really touch the gums as it can cause gum damage. I did have to be trained pretty extensively on how to apply it so I don’t cause gum or tissue damage,” Williams said.
For those interested, initial teeth whitening appointments will cost $150, then $100 for every appointment following that.
“Something that I’m really trying to push, especially for coffee drinkers or wine drinkers, is something called the SmileyG Club,” Williams said.
Once a client has done their initial whitening, they can sign up for the club where monthly follow up appointments will only cost $45.
Teeth whitenings at SmileyG are done by appointment only. Williams currently has a single chair and blue LED light set up, so only one person at a time can have their teeth whitened. She plans on expanding and adding a second chair and light in the future.
To schedule an appointment, contact Williams on Instagram at @smileygwhitening, via email at firstname.lastname@example.org or call 360-218-4177.
The SmileyG Teeth Whitening Clinic is located at 409 S. Market Blvd, suite No. 2, in Chehalis.