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Just because the Mariners did not make the World Series doesn’t mean the Seattle area isn’t being represented.
Kelly Hume, a graphic designer of 40 years, lives on Bainbridge Island and designed this year’s World Series logo.
He began preparing mock-ups over a year ago, handing MLB the final product in December.
“There were probably six weeks of back-and-forth revisions and modifying letters and looking at alternatives, but [MLB] had a really good direction as to where they wanted to go with it,” Hume, 66, said.
The graphic designer, who graduated from Pasadena’s ArtCenter College of Design in 1981, worked through a New Jersey-based agency called Fanbrandz to fulfill the MLB’s desire for a traditional baseball script. It wasn’t a challenging task for Hume, who has produced designs for the Jacksonville Jaguars, the Detroit Pistons, and the San Diego Padres, among other professional teams. He even worked on logos for the NBA All-Star Game and Super Bowl XXX.
Hume most famously designed the New England Patriots' type, which appeared on the players’ uniforms and in the end zone roughly between 1993 to 2013. Hume also designed the highly recognizable lettering for the Pixar animated film, “A Bug’s Life” (1998).
The Iowa-born artist is now a Mariners fan and was excited at the prospect of having his logo displayed throughout Seattle and T-Mobile Park.
“People do become familiar with the logo, and you see it everywhere, Hume said. "To have that happen in my hometown would’ve been doubly rewarding.
The Mariners suffered a 4-3 loss to the Toronto Blue Jays in Game 7 of the ALCS, missing out on a World Series debut. The World Series will hold its own Game 7 on Saturday night in Toronto between the Blue Jays and the Dodgers.
“I was hoping to see [the logo] on my home field, but no such luck,” Hume added. “That would have been a happy ending to the story.”
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